How to Connect Shopify Forms to HighLevel [Tutorial]

In the ever-evolving world of e-commerce, Shopify has emerged as a powerhouse platform for online stores. It provides an array of tools and features that make setting up and running an online business a breeze. One crucial aspect of any e-commerce operation is gathering customer data through forms, and integrating these forms with a customer relationship management (CRM) system like High-level can be a game-changer. In this guide, we’ll walk you through the process of connecting Shopify forms to High-level, empowering you to streamline your customer data collection and improve your overall marketing strategy.

connect shopify forms to highlevel

Understanding the Importance of Form Integration

Before we dive into the technical details, let’s emphasize why integrating your Shopify forms with High-level is crucial:

Efficient Data Management: Integrating forms with your CRM automates the process of data collection, reducing manual data entry and the risk of errors.

Enhanced Customer Engagement: With accurate and real-time customer data at your fingertips, you can provide personalized experiences and targeted marketing campaigns.

Time and Cost Savings: Manual data transfer can be time-consuming and costly. Integrating forms and CRM systems can save you both time and money.

Data Security: A CRM like High-level offers robust security measures to protect your customer data, ensuring compliance with privacy regulations.

Step-by-Step Guide to Connect Shopify Forms to HighLevel

Now, let’s get into the nitty-gritty of connecting Shopify forms to HighLevel.

Sign up for High-level

If you haven’t already, sign up for a HighLevel account. You’ll need this to complete the integration.

Create a Form in Shopify

  • Log in to your Shopify admin panel.
  • Navigate to ‘Online Store’ and select ‘Themes.’
  • Locate the ‘Actions’ button and click on ‘Edit Code.’
  • Under ‘Templates,’ find ‘theme.liquid’ and click to open it.
  • Insert your form’s HTML code within the appropriate location. Be sure to collect the necessary customer information.

Install and Configure the HighLevel App

  • In your Shopify admin, go to the ‘Apps’ section.
  • Search for ‘HighLevel’ and install the HighLevel app.
  • Follow the setup instructions provided by HighLevel to link your Shopify store to your HighLevel account.

Mapping Form Fields

  • Within the HighLevel app, go to ‘Settings.’
  • Click on ‘Form Mappings’ and select ‘Create New Mapping.’
  • Map the fields from your Shopify form to the corresponding fields in HighLevel.

Testing the Integration

Before going live, test your form to ensure that data is being captured accurately and sent to your HighLevel account. Make any necessary adjustments.

Automate Workflows

HighLevel allows you to create automation workflows based on the data collected through your Shopify forms. Set up automated responses, notifications, and follow-up sequences to engage with customers effectively.

Monitor and Optimize

Regularly review your integrated forms and CRM data. Use the insights gained to optimize your marketing strategies and improve customer engagement.

Best Practices for Effective Integration

To maximize the benefits of connecting Shopify forms to HighLevel, here are some best practices to keep in mind:

  • Keep Forms Simple: Request only essential information to avoid overwhelming customers.
  • Use Conditional Logic: Customize form fields based on user responses for a more tailored experience.
  • Segment Your Audience: Use HighLevel’s segmentation features to target specific customer groups with relevant content.
  • Regularly Update Data: Ensure that your CRM data remains up to date by syncing regularly.
  • Stay Compliant: Respect data privacy regulations like GDPR and CCPA when collecting and managing customer data.


Connect shopify forms to highlevel can supercharge your e-commerce business by streamlining data collection, improving customer engagement, and saving you time and money. By following the steps outlined in this guide and implementing best practices, you’ll be well on your way to achieving e-commerce success with a seamless CRM integration. Stay ahead of the competition and make the most of your customer data with this powerful combination.

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