Why is Fox willing to pay Tom Brady $375 million?

This offseason's most expensive acquisitions in the NFL were not all laser-armed quarterbacks, explosive edge rushers, or spectacular receivers.

Some of the sport's most recognisable speakers have won more lucrative broadcast deals than all but the NFL's highest-paid players.

looking to make a splash after acquiring the rights to "Thursday Night Football," and ESPN looking to add much-needed star power to its Monday night booth, two deep-pocketed suitors hastened the race for top broadcast talent.

 When their contracts expired, the NFL's established play-by-play announcers and colour commentators took advantage, putting one network against another.

CBS set the market back two years when it paid a record-breaking $180 million over ten years to keep rising star Tony Romo as its top NFL analyst.

This spring, ESPN raided Fox's premier tandem, capturing Joe Buck and Troy Aikman to resurrect "Monday Night Football's" big-game mystique.

The specifics of Brady's contract were not disclosed by Fox, but the New York Post reported that the seven-time Super Bowl winner will make $375 million over ten years, the largest contract in sports broadcasting history — and more than Brady will have made in his 23 seasons in the NFL

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